Enhancing your business

Now, more than ever – with the rise of the e-book, the challenges facing our trading partners worldwide, and the increasing claims of alternative forms of leisure – publishers of every kind and scale need to take a long, hard look at what they are offering and how they are operating.

Is your sales department set up correctly, given the current seismic shifts in book retailing? Do you promote and publicise your list as vigorously as possible, or are there other approaches you should be considering? Does your pricing structure need interrogating? Do you research your market as effectively as you should, or do you sometimes fall back on past assumptions? What are your competitors doing more successfully than yourselves?  How do booksellers perceive your list, and how can retailers be given greater incentive to support your books?

These are just some of dozens of questions that could – and probably do – arise in your business on a daily basis. Yet all too frequently, publishers simply lack the time, the space and the resources to tackle them objectively. I can assist you in engaging with questions like these. And help you find some answers.