Growing your business

No publisher can afford to stand still in the present economic climate, or in a period of such rapid technological change. An effective publishing strategy is not just about marshalling your current resources as imaginatively as possible. It is also about growing the business.

In all my past roles in the industry, I have tried to assist my businesses in growing – whether in developing new national markets for journals and books with Macmillan, opening up the digital marketplace for OUP’s scholarly publications, or expanding Thames & Hudson’s group of distributed publishers to achieve still greater presence in the trade for all our titles.

So whether the challenge for your business lies in developing an e-book programme, publishing in a greater variety of formats, supporting your publications with online resources, opening up new trade channels (especially those outside the traditional markets), engaging more effectively with special sales opportunities, forging new strategic partnerships, promoting your list as widely as possible through the social media, or seeking funding, sponsorship, or other means of financial support, I would like to act as your advisor. Our discussions, and my brief, can be as broad-based – or indeed as detailed and specific – as you wish.